‘Alfie Black’ is the brand name for our range of men’s rings and cufflinks. The brand is derived from our association with British manufacturers ‘Birmingham Manufacturing Jewellers’ (now Blue River Distributors).
In 1985, the founder of this business, Alfie Black, created a range of men’s jewellery for the dapper gent of the day. In the UK, Blue River Distributors has come to represent a more sophisticated approach to men’s jewellery, an approach which can be contrasted with the stainless steel collections which are currently prominent. Our ‘Alfie Black’ range sustains this old world elegance and style.