Sentimental, innocent, and hopeful, the theme of wings is central to My Little Angel, an umbrella brand for Australia’s premier baby and infant jewellery. Since 1970, My Little Angel has provided beautiful and smart keepsakes which mark the precious formative years of an individual’s life. The brand presently comprises it’s sub-brand, Babylinks, in addition to a classic range of infant souvenirs.
Babylinks involves a tender and emotive range of initial blocks and charms, providing an ideal gift for newborns. Babylinks has experienced incredible uptake within the industry since its inception and is now stocked across Australia, New Zealand, the United Kingdom, United States and Ireland. The success may be attributed not only to the craftsmanship of the product, but also the completeness and appropriateness of the accompanying branding, including POS, packaging and a dedicated website.
My Little Angel also comprises a ‘core’ suite of classic infant jewellery, including 9kt gold finely crafted bangles, bracelets, pendants, and brooches. Our retailers can choose from the catalogue or purchase a packaged suite which includes POS and promotional material.